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商品編號： BH544 出版日期： 2013/07/15 作者姓名： Taussig, Markus 商品類別： General management 商品規格： 7p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Research on strategy in emerging markets is based on overly static representations, paying insufficient attention to the impact of contextual change on the value of firms'' resources. This article examines how a sample of the most successful Vietnamese private companies during the first decade of their country''s transition from central planning was affected by the shifting rules of the game in their business environment. I suggest the primary takeaway is that sustained superior performance in an environment with changing keys to success requires dedicated and ongoing strategic renewal. I also suggest the need for both scholars and managers to immerse themselves in emerging markets if they care to fully understand the granular ways in which these settings differ from more familiar advanced economies.
涵蓋領域：
Emerging markets
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